Kaladi Brothers Coffee President Tim Gravel describes the company’s Dale Tran’s New Year’s Day of Giving as a “catalyst for community and a way to start the year out right.”
Each Jan. 1, Kaladi donates 100 percent of all beverage proceeds to a local charity nominated by its staff. The recipient of this year’s funds was Covenant House Alaska, which helps to transform and save the lives of homeless, runaway and trafficked young people, and, more specifically, its Covey Café job training program, which equips young people with the skills needed to work as a barista.
CIRI is pleased to be a long-time sponsor of Kaladi’s Day of Giving, which in 2018 was renamed Dale Tran’s New Year’s Day of Giving after Dale Tran, Kaladi’s chief financial officer, who passed away unexpectedly the year before at the age of 42, leaving behind a wife and two young daughters.
In his almost 10 years with the company, Tran was instrumental in developing the company’s “Catalyst for Community” brand, expanding Kaladi’s popular New Year’s Day annual giving program and championing other philanthropic events.
New this year were retail items, including 1-pound bags of coffee called the Covenant House Blend, and commemorative coffee mugs accented with orange, Tran’s favorite color. In all, the 2019 event raised more than $48,000 for Covenant House.