The Public Relations Society of America (PRSA) held its annual Silver Anvil Awards Ceremony in New York City on June 3. Southcentral Foundation was an honoree at this top industry event.
The Silver Anvil Awards recognize outstanding achievement in planning, implementing and evaluating strategic public relations campaigns. The winners must demonstrate exemplary professional skill, creativity and resourcefulness. This year, PRSA received 823 entries and presented awards to 134 finalists.
Southcentral Foundation received a Silver Anvil Award of Excellence for its 12th Annual Gathering, in the category of “Events and Observances – Seven or fewer days.” Southcentral Foundation hosts its annual gathering as a way to bring employees, partners and customers together to learn about healthy lifestyles in a fun environment, reflecting the organization’s mission statement, “Working together with the Native Community to achieve wellness through health and related services.” Approximately 2,000 people attended the gathering in 2009.
“The Award of Excellence recognizes top public relations programs in our industry,” said James J. Roop, APR, Fellow PRSA, 2010 Awards and Honors Committee chair. “To receive an Award of Excellence, programs must be of Silver Anvil caliber and represent some of the finest strategic and creative thinking in our profession.”
Another nonprofit organization, the Rasmuson Foundation, also received this recognition, but in the category of “Integrated Communications – Government, Associations or Nonprofits.”